How to Turn Your Expertise Into a Book
By Jim Morris ยท Updated
Your expertise is already a book. It's just scattered across client calls, keynotes, and the stuff you explain ten times a week. The job is to collect it, organize it, and write it for someone who hasn't heard it yet. Book writing and publishing gives that expertise a place your readers can return to.
Start book writing and publishing with the questions people ask you
The questions clients and audiences ask over and over are your table of contents. Write them down.
Name your framework
If you walk people through the same steps every time, that's a framework. Give the steps names. It makes the book easier to follow and easier to remember.
Use stories, not just advice
Readers remember the client who almost quit, the deal that fell apart, the mistake you made in year two. Each principle needs a story that shows it working, or failing.
Know what the book is for
A book can open doors to speaking, bring in clients, or train your team. Pick the main job, because it changes what you include and how you end it.
Protect your intellectual property
Your methods are valuable. Make sure any writer or publisher you work with leaves the rights with you. At Human Touch Publishing, you keep ownership of your book and your intellectual property, and all of the royalties.
Don't let time be the reason it doesn't happen
Most experts don't lack material, they lack hours. Interview-based book writing lets you talk it through while a writer handles the drafting.
Straight answers
Should the book give away my whole method?
Usually, yes. A book that teaches generously builds more trust than one that holds back, and readers who want help implementing it will reach out.
About Human Touch Publishing
We love helping experts get what they already teach onto the page, including turning podcast episodes into books. Human Touch Publishing is a book writing and publishing company in Nashville, and we work with experts all over the country. Real writers and editors help you take your book from idea through writing, editing, design, publishing and launch, and you keep all your rights and royalties. If you want to talk through your book, book a call with Jim.